About End Family Fire

End Family Fire is a movement to promote responsible gun ownership. A partnership between Brady and the Ad Council, its mission is to encourage safe gun storage in the home.

Resources List

Campaign Public Service Announcements

It's Time to Start Gunboxing

Prepare for Misuse

No Extra Life


Family Fire is an issue that organizations across sectors are supporting

Every day, nearly 100 people are killed in the United States with guns, many by suicide. While gun ownership is not a problem in and of itself, the lethality of gun violence is. Having a gun in the home increases the likelihood that an individual in crisis will succeed on their first attempt to harm themselves or others. Taking simple steps to secure and store firearms at home can protect families and prevent loved ones in distress from hurting themselves

Arthur C. Evans, Jr., PhD, Chief Executive Officer, American Psychological Association

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